Epidemic Sound is a new breed of music company that collaborates with musicians all over the world to produce quality music that soundtracks everything from TV and film productions to online videos on e.g. YouTube and Facebook - consumers can also listen to tracks on streaming platforms such as Spotify.
Epidemic Sound is a new generation music-tech company headquartered in Stockholm, Sweden, offering high-quality music, primarily targeting video content production clients, in-store music and streaming platforms. The company owns a growing music library consisting of more than 30,000 tracks in over 170 genres and styles.
Epidemic Sound’s business model has been tailormade since inception in 2009 to simplify music licensing. Primarily through a subscription-based model, customers are given access to the company’s extensive music library for usage in content production, with all rights included on all platforms, in any country, for unlimited time, and with no reporting needs.
Market trends and drivers
Epidemic Sound is strategically positioned in the global music industry given its differentiated business model and is well-positioned to benefit from strong secular trends including hypergrowth in online video content production and consumption, shift to music streaming services from other forms of listening, and increasing trend of using situational music in stores to enhance customer experience and brand affiliation.
EQT Mid Market Europe’s strategy is to support Epidemic Sound’s growth journey through further investments in the product platform and continued international expansion with the mission to release the company’s full growth potential in both existing and new end-markets.