kfzteile24 is one of the leading full-range online retailers for automotive spare parts and accessories in Germany.
Founded in 2001, kfzteile24 is one of the leading full-range online retailers for automotive spare parts and accessories in Germany. In addition to its online shop, kfzteile24 has three retail stores with affiliated repair shops in Berlin to supplement the online distribution. The company has a full range product offering of automotive spare parts and accessories for B2C and B2B customers, including a significant portion of private label products.
Market Trends and Drivers
Growth of the automotive aftermarket is supported by attractive long term trends including steady growth of total number of vehicles and increasing average life of vehicles. Strong growth of the online automotive aftermarket is primarily driven by offline to online conversion.
EQT Mid Market’s strategy is to support the continued growth of kfzteile24 across both the online shop and existing store network. Particular focus will be on developing and broadening the Company’s online offering, by capitalizing on EQT’s strong experience in the e-commerce sector. In addition, the business plan includes investments in digital professionalization and operational efficiency. Florian Heinemann, Christian Bubenheim and Andy Jones as board members, bringing strong expertise in the areas of e-commerce and online marketing.