Sitecore is a global leading provider of customer experience management, digital marketing and e-commerce software. The company has served more than 5,200 brands enabling them to drive business performance through tailored content across channels, increasingly facilitated by artificial intelligence and machine learning.
Founded in 2001, Sitecore has emerged to become one of the global leading providers of customer experience management, digital marketing and e-commerce software. The company has continuously innovated its product offering and has expanded from pure web content management software to a diversified offering in the broader digital marketing software space allowing Sitecore’s customers to personalize and tailor content to individual visitors across channels. Thus, Sitecore is providing a compelling product offering at the core of the digital marketing software market which is expected to experience continued attractive growth. Sitecore generates approximately half of its revenues in North America and one third in Europe.
Market trends and drivers
With its products, Sitecore is targeting the customer experience management software market as well as the broader digital marketing software market. Both markets have experienced attractive growth in recent years driven by the increasing need to have a holistic view on customers as their journeys become more complex and span across multiple channels. This further drives the need for sophisticated solutions leveraging artificial intelligence and machine learning to enable companies to provide more relevant content to a diverse set of audiences in a scalable and automated way which eventually allows them to improve business performance through increased relevance and conversion.
Thus, by using Sitecore’s products, customers can design marketing activities that are more targeted and increasingly personalized for individual visitors which is increasingly demanded across industry verticals as customers become more sophisticated. However, as many companies are still not capturing the full potential from customer experience management and digital marketing, these markets are expected to experience continued momentum as companies mature further.
EQT’s value creation plan is focused on driving further subscription revenues, continued innovation and expansion of Sitecore’s product offering through R&D as well as potential acquisitions to maintain the company’s leading market position. EQT will also support the management team in further driving operational excellence.