Touhula is a leading Finnish early education service provider operating 122 pre-schools and day-care centers across Finland. Touhula has a unique high-quality education philosophy, encouraging children to engage in natural physical activity and adventure.
Touhula was founded in 2010 in Oulu, Finland and operates today day-care centers and pre-schools in over 35 Finnish municipalities. Touhula’s four brands, Touhula, Aarresaari, Vekara and Star offer high-quality, stimulating early childhood and pre-school education in a comfortable, safe, and inspirational environment.
As a private service producer, Touhula complements the welfare services provided by municipalities and increases the options available to parents in choosing a suitable day-care provider for their children. The majority of Touhula’s day-care centers operate under a voucher model, which ensures equal access to private day care to all families.
Touhula’s goal is to support children’s learning and development, make the daily life of families easier and partner with municipalities in offering high-quality and affordable services.
Market trends and drivers
The Finnish early education market is expected to grow as a result of a higher share of children attending organized day-care. Today the organized day-care penetration in Finland is only 64% compared to 80-90% levels in neighboring Nordic countries. Going forward the penetration of private service production is expected to increase driven by municipalities wanting to offer optionality and high quality and affordable services to Finnish families.
EQT’s strategy is to support the continued growth of Touhula in a long term, sustainable manner through both organic expansion and M&A and strengthen Touhula’s #1 position and quality leadership in the growing Finnish day-care market.