EQT IV bought BTX Group in 2005. BTX Group consists of 5 individual clothing brands, all positioned in the mid-market “value for money” segment of the market, and the company employs about 150 people. During the past 15 years, BTX Group has moved from being a production company to being a wholesaler. BTX Group has 4,500 customers and the brands are marketed primarily in the Northern part of Europe and the fashion concepts aim at women +40.
In 2013, EQT IV sold BTX Group to Sun European Partners.
Key events during EQT’s ownership
- Group name changed to BTX Group (previously Brandtex)
- In-house production closed down
- Restructuring of the brand portfolio through discontinuation of non-core and non-performing brands and through the acquisition of complementary brands to strengthen and complete the brand portfolio
- Key domicile buildings divested in a sale and lease-back transaction
- Significant cost reduction programs to counterbalance the financial crisis
- Strengthening and integration of back office functions
- New CEO, CFO and COO
- Set-up of divisional structure, including physical relocation of brands to exploit synergy potential, reduce costs and boost sales
- Acquisition of Norwegian agent