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Lundhags, established 1932 in Järpen/Åre, Sweden, offers functional products with high quality and compelling design for active outdoor use. Product range covers footwear, clothing, backpacks and Nordic skating equipment. Products are sold under Lundhags brand. Main markets are currently the Nordic region and Germany.

Norrwin, a holding company, used to own three brands. Melka/Tenson and Five Seasons brands that were acquired through two separate transactions in December 2006 and Lundhags that was acquired in December 2007.

Subsequent to divestments of Melka (2007), Five Seasons (2009) and Tenson (2010)  only Lundhags was left under Norrwin holding company and the name change from Norrwin to Lundhags was implemented.

Key events during EQT's ownership

  • Restructurings and divestments of Melka, Five Seasons and Tenson
  • Change of Lundhags’ top management and execution of a major development program focusing on a more distinctive brand positioning, enhanced go-to-market approach as well as more efficient and professional operations