internetstores is Europe’s leading e-commerce company for bike and outdoor products
EQT Expansion Capital II invested in internetstores in May 2012.
During the investment period, EQT Expansion Capital II worked together with the founder, René Marius Köhler, and management to enable a successful transition into profitable growth and consolidating internetstores’ position as the leading European e-commerce company for bike and outdoor products.
internetstores’ management team was strengthened through the hiring of a CFO and CMO. In addition, substantial investments were made in new logistics for bike and outdoor and online performance marketing efficiency was further optimized.
Through a systematic focus on efficient internationalization, shops in seven new European countries were established.
In 2013, Addnature, the market leader in Swedish outdoor e-commerce, was acquired and successfully integrated.
In 2016, EQT Expansion Capital II sold its entire investment in internetstores to Signa Sport Online GmbH, a subsidiary of SIGNA Holding GmbH.